Cardi B Brushed Her Hair With a Plastic Fork, and She’s Not Mad About It

If anyone knows how to curate a wig moment, it’s Cardi B. I mean, the woman matched her rainbow hair to her heels to celebrate pride month. But even when you’ve got millions of dollars and professional hair stylists in your entourage, it doesn’t mean much when you forget to pack a brush. Cardi’s stylist Tokyo Stylez… Continue reading Cardi B Brushed Her Hair With a Plastic Fork, and She’s Not Mad About It

Did Kylie Jenner and Kim Kardashian Just Tease a New KKW Beauty x Kylie Cosmetics Collab?

Summer has come and gone in the time since Kylie Jenner and Kim Kardashian West first teased a new collaboration, and no, the products still aren’t here. But what we do have is some more information, courtesy of the beauty watchers at Trendmood. According to an Instagram post, a new-and-improved version of KKW Beauty x Kylie Cosmetics will be coming soon. “Here… Continue reading Did Kylie Jenner and Kim Kardashian Just Tease a New KKW Beauty x Kylie Cosmetics Collab?

Priyanka Chopra Wore Gorgeous Purple Eye Makeup to Her Bridal Shower

Priyanka Chopra and Nick Jonas’s whirlwind summer of love has eased into fall, and with the new season comes a whole slate of bridal activities for the happy couple. This weekend, the couple with the cheeky portmanteau, #Prick (their name, not mine), got the wedding ball rolling with Chopra’s bridal shower. That means we also got our first look… Continue reading Priyanka Chopra Wore Gorgeous Purple Eye Makeup to Her Bridal Shower

Kylie Jenner Announces Three New Lip Kits, Including One Named After Herself

With the seemingly neverending influx of eye shadow palettes from Kylie Cosmetics lately, it can be easy to forget that it all began with the instantly iconic Lip Kits. Arguably the cornerstone of the brand, each Lip Kit comes with a lip pencil and matching liquid lipstick. But even though there are already more than 60 shades, that… Continue reading Kylie Jenner Announces Three New Lip Kits, Including One Named After Herself

Collagen Lip Masks Are Super Popular Wedding Skin Care

Now that the dreary remnants of Punxsutawney Phil spotting his shadow are officially a thing of the past, the countdown to wedding season is on. So much so that brides-to-be are flocking to Pinterest to customize secret boards full of flower arrangement ideas, color scheme options, and bridesmaid dresses suggestions. Oh, and, if it wasn’t obvious, bridal… Continue reading Collagen Lip Masks Are Super Popular Wedding Skin Care

Kim Kardashian Slams Ray J for Saying She Touched Up Her Makeup During Sex

We all know that one person who’s still badmouthing their ex a million years after they broke up. And if you happen to know Ray J personally, well, that’s that one person you know. But he doesn’t just take the occasional swipe at Kim Kardashian West, to whom he was romantically linked in 2006, in private… Continue reading Kim Kardashian Slams Ray J for Saying She Touched Up Her Makeup During Sex

Kylie Cosmetics Is Coming to Ulta for the Holidays

UPDATE (November 7, 2018): It’s been over two months since Kylie Jennertweeted, “I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!… More to come…” And finally, more has come. Jenner posted several video clips on her personal Instagram Story on Wednesday, revealing details about… Continue reading Kylie Cosmetics Is Coming to Ulta for the Holidays

What Is Semi-Permanent BB Cream, and Why Are People Getting It Microneedled Into Their Faces?

Imagine waking up every morning with zero red spots and a perfectly even complexion. What would it feel like to have the look of a full base of makeup, every day, without ever buying a Beautyblender again? Think of how much time it would save to roll out of bed with foundation already on. Hell, think about how much money it… Continue reading What Is Semi-Permanent BB Cream, and Why Are People Getting It Microneedled Into Their Faces?

How Beauty Keeps Tiffany Young True to Her K-Pop Roots

If you ask Tiffany Young, the best beginnings start with a bob. The first time she cut her hair short was in 2007, just on the cusp of her debut with beloved Korean girl group Girls’ Generation. In a process she compares to America’s Next Top Model, 17-year-old Young left the decision-making for her dramatic hair transformation to professionals… Continue reading How Beauty Keeps Tiffany Young True to Her K-Pop Roots

Life in Plastic: A Complete Guide to the “Mommy Makeover”

Note: This article contains images of breasts. Interest in plastic surgery is at an all-time high, but stigma and misinformation still surround the industry and the patients. Welcome to Life in Plastic, a new series by Allurethat aims to break down cosmetic procedures and provide all the information you’ll need to make whatever decision is right for… Continue reading Life in Plastic: A Complete Guide to the “Mommy Makeover”